News not only educates the people but also is a means for the posterity to learn from the past mistakes, and hence it becomes critically important that news is documented. There are many people who believe everything that a news agency reports, however one should be cautious in believing a news piece as its capacity to do harm is great.

News has become the centre point of the world. It is the process of dissemination of information. In the old glory days, the process of news gathering was quite primitive compared to today’s standards. A reporter had to phone in or bring the printed news into a newsroom. There it was typed and either transmitted over wire services or edited and manually set in type along with other news stories for a specific edition.

The term news, these days, has become stale as live satellite technology is used by broadcast and cable news services to bring current events into consumers’ homes live as they happen. Radio, television, mobile phone, and the Internet have ushered us into an era where events that used to take hours or days to become common knowledge in towns or in nations are fed instantaneously to consumers through these means.

News is created these days by the media, not simply reported. The objective and job of all news media is to inform the audience of what’s going on in their community – locally, nationally or globally. The news media provide a valuable public service in this sense.

If a news piece is unable to answer the five basic questions: Who? What? When? Where? Why? and How?, to satisfy the curiosity of the reader, then it does not qualify as a news piece.

Reporting of facts is news, but when someone is exaggerating and distorting news information, it is known as sensationalism, and if someone is indulging in sensationalism, then he is deviating from the truth, facts and news.

News plays a pivotal role in human affairs. The spread of education has greatly increased the importance of news. To make vital decisions in life, people need a well-rounded understanding of politics, the environment, social structures, and economy, in short- of news.

The news exerts a profound influence on the audience as a lot of people believe almost everything that news agencies report. Therefore a news piece can cause a lot of harm if it is reported wrongly, either by mistake of design. One the other hand, a news agency can do a lot of good if it has a policy to promote the welfare of the people. For example, it could exercise its influence to persuade the government of a country to do many things for the benefit of the people.

In summation, news is very important in the current scenario, but not all of it is true. We must sort the trivial from the profound, judge it appropriately, and then, if needed, act on it. Without this, we may find ourselves overwhelmed with information or, worse, giving opinions when it would be better to remain silent.

 

Celebrity news, not to mention celebrity gossip, is avidly followed by millions worldwide. People obviously love to hear about their favourite celebrity. And whether it is good or bad news does not seem to matter too much.

There is a multimillion dollar industry that acts as the disseminator of celebrity news.

Many of us may not actually buy the celebrity magazines but we will catch a glimpse of their headlines at the local store or on the newsstands. The TV news channels will also keep us up to date with any celebrity scandals and most people will spend part of their day thinking about a particular story, however briefly.

Don’t we have more important things to occupy our thoughts?

Of course we do but the, sometimes ridiculous, actions of a celebrity often provide us with some light relief and help us to forget our own mundane problems.

Some individuals are celebrity fixated or often verging on being celebrity obsessive. Is that a healthy state of mind? Does that say something negative about what we think of ourselves as individuals?

But, like it or not, the ‘celebrity news gossip’ is here to stay. People want to hear about the lives of the celebrities and they will hunt down the latest, news snippets wherever they can find them.

A celebrity is naturally a human being prone to all the usual failings that most of us suffer. But their professional lives often set them apart as something different, unique and special; almost as if they inhabited a totally different world to us mere mortals!

And in many ways that can make them appear unreal and two-dimensional.

But the latest celebrity gossip, those spicy, slices of information about an individual’s personal life, often seem to bring our special celebrity within reach and back down to earth with a bump. We like to know just who their latest love partner is, why they have lost or gained weight or how they got drunk on that special celebrity occasion.

Celebrity pictures are now the big draw. Many of us like to see those candid photos that often seem to expose the ‘real’ person behind the celebrity.

So the celebrity news and the accompanying celebrity photos help us to really get to know – or so we believe – our celebrity. The personal information puts flesh on the celebrity body. We begin to see our celebrities as real people – just like us perhaps – and they start to emerge as three-dimensional entities that we can relate to and love or hate as the fancy takes us.

In the golden age of stardom, people often put their celebrity stars high up on a pedestal. Celebrity news was often officially or unofficially censored to filter out the unsavoury aspects of a person’s personality or actions. Today, we want to know our celebrity warts and all!

Celebrity news is primarily entertaining but also acts as exposure and publicity. But people also love to read gossip; those words that can either be true or false.

And, as long as there are people who want celebrity news and gossip, the journalists and photographers will expend their energy finding or fabricating it for us.

 

Tips & Tricks For The Entertainment Buyer

Having worked as a professional magician and mind reader for the past sixteen years, I have seen hundreds if not thousands of venues all over the world. From Boston, where I am based, to Singapore, where I work for a few weeks once per year, and many cities and countries in between. A similarity that crosses all borders is the consistent lack of knowledge the client has when booking live entertainment. This is true for that of a variety type. (e.g magicians, jugglers, clowns, etc.).

Now this can be forgiven (to an extent), as most people have not booked live entertainment before and know absolutely nothing about how the process works. These individuals can be forgiven and kindly instructed by the performer on how the smooth the process can and should be. That said, when you as the entertainer are working through a seasoned booker (e.g someone who works for a company that plans all large and small functions), there is really no excuse for poor booking processes.

After speaking with several performer friends from all areas of entertainment, we have come up with a list of guidelines any future client should be at least familiar with before hiring professional entertainment.

When To Book Live Entertainment

So you want to hire some entertainment for your party, event, graduation, anniversary, etc. Whatever the case may be, you want to spice it up with something live and fun! First thing you should know is that performers of all varieties whether magicians, fire eaters or live bands, need time to prepare their shows. Most of us specially design our performances around your event, and this does take some time and will go into the price of the performance. You will want to give at least 3-4 weeks notice to a performer before booking. This is my suggested time frame for me, other performers require much earlier notice, and some can take an event with just a couple days notice. It depends on our schedules, current bookings and flexibility and of course, the performer himself (or herself). Our schedules are very strange, and totally non-traditional – we can have gigs at all hours of the day, night, and even into the very early mornings. Please Note: If you call a performer a day or two, or three, or even four before your event, they will most likely charge a little more for the short notice. It takes time to make your event special, whether by creating custom routines as I do, setting up a music set list, or getting required licenses or permits for more dangerous acts like fire eating and sideshow stunts.

What Are You Looking For

Hiring entertainment for your event can really enhance your guests’ experience. Whether it’s a live band, DJ, caricaturist, or magician, live performances create a truly unique experience that your guests will share with their friends and families when they leave. You want to determine what kind of entertainment best suits your particular event. For example: If you’re getting married at a golf resort. With 200 guests and a traditional setup (cocktail hour, plated dinner, speeches, dancing, etc.), then you will want to determine where and when entertainment makes sense. If you’re interested in magic or mind reading, which is very popular at weddings, then you would be best to place it into the cocktail reception for what is called “strolling” or “walk-around.” This is where the performer wanders through your cocktail hour performing small, up close effects and routines for small groups of guests. This offers a personal experience you sometimes lose with a full length show. It also breaks up the occasional repetitiveness of such portions of the event. Magic, mind reading or a little light music can really make a difference. Have an idea of what you want, lay out your event, and see where it makes the most sense. Maybe a full length comedy mind reading show after a three day corporate retreat? Or perhaps you’re celebrating your child’s birthday and want some entertainment to keep all the little guests entertained? A children’s magic and balloon show is a perfect fit here. Look into my other article on Magic & Mind Reading for Adults vs. Magic for Children, for more detailed information.

Determine Your Budget

This is by far one of the most important points a soon-to-be entertainment buyer must understand. It should be known that every performer, no matter what persuasion, charges differently. A fire eater will charge differently from a juggler or clown. A mentalist will charge differently from a magician or stilt walker. This is based on how they value their time and expertise.

Have at least a rough idea on what you’re looking to spend on entertainment. Do not be afraid to ask a performer if he or she can work within your budget. Be realistic about it and think about your event and the kind of image that you want your guests to take home with them, and try to get a rough idea on what you would be willing to spend achieve that image. You will not insult us with your budget. We will just say no politely or even recommend someone who could better work within your financial parameters.

Entertainers usually know each other and bounce work around quite a bit. We almost always know what our friends and competitors charge. The more unique the performance style, the smaller number of performers. If you have $200 for a full length hypnosis performance, you may want to look into another form of entertainment. Most hypnotists don’t leave home for less than triple that amount. If you have $5,000 for entertainment, then you’re in a whole new bracket of entertainers. More on that later.

Details, Details, Details

Now you know what you want. The next thing to do is get your details together. These include the following in order of importance for the performer to know:

1. Date of the Event

2. Time You Want The Entertainer To Arrive & To Begin Performing

3. Type of Event (birthday, corporate lunch, trade show, etc.)

4. What You Want From The Entertainer in Detail

5. Budget!

6. How Many Guests You’re Expecting

7. Description of the Venue (indoors, outdoors, theater style seating, tables, etc.)

8. Will There Be Other Entertainment (what kind, how long, etc.)

9. Have All Of Your Info Available (phone number, email, mailing address, etc.)

Having this information ready when you call an entertainer will make your booking process go much, much smoother and usually result in only one, maybe two phone calls or emails. Missing information does happen. Maybe you don’t have your venue nailed down yet? No problem, try to give us a rough idea of where you’re looking so we know how to prepare. If you’re thinking a typically busy, dark restaurant but then go for a show at the beach, in the sun, with wind… This will be a little frustrating for the entertainer.

Know Your Venue

As stated above, the venue is very important. To most of us, we can perform practically anywhere (within reason). I’ve worked on moving boats, trains, and even on a private jet. Some of us who work with dangerous items, such as sword swallowers or fire breathers, require very specific environments in which to work safely for themselves and the guests in attendance.

Let’s look at a few examples of common venue locations for a mentalist or magician:

1. The Country Club – always a popular location for a little walk around magic/mind reading or even a full length performance. Usually everyone is well-dressed, having formal meals, and looking for a more sophisticated form of entertainment. This is not the best place for a chainsaw juggler.

2. The Nightclub – usually dedicated to bachelor/bachelorette parties, adult birthdays, company buy-outs, holiday parties and practically any event you’d book to have some serious fun! Usually it is very loud, crowded, and drinks are flowing. This is not the best time to have a palm reader or full length magic show. Instead you could opt for some strolling entertainment, live music, or even a dance group.

3. Your Residence – Probably the most common location for family events, graduations, anniversaries and private holiday parties. You won’t normally see a lot of craziness as you would in the nightclub. Such events are normally filled with family members, friends and children. Everyone knows each other, is very comfortable and is not scared of being a little silly from time to time. A great time for a hypnotist! Or even personal tarot readings. Definitely a great time for a mind reading performance.

The point is to use your venue to its absolute potential. Play out the scenario in your head with the entertainment you have in mind. If it seems like it could work, go for it. Chances are you’re right!

Price Shopping

As performers we all work insanely hard to provide the absolute best entertainment for the best possible value. Our prices are all different, but with variations based on what we offer, where we live, how much equipment we have to transport, etc. Customers should know that there is A LOT more that goes into the booking on our end then you might think. This can include organizing our material, writing up contracts, invoices, and riders, getting to and from the gig; setting up; tearing down; packing at home; unpacking at home; re-setting our equipment; writing emails; making phone calls; updating schedules and social media; and more. What the customer sees is a small portion of the work performers do for a single booking. All of that goes into our fees as well. Please keep this in mind if you live in northern Maine and you really want the face painter from New Jersey at your party.

That said, price shopping does not mean you will get the best show for the lowest price. Also, the highest price artist out there is not necessarily better than the one who charges half or more less than that. Your selection should be based on recommendations, referrals, skill-set, and your budget. Not everyone can afford to book Aerosmith. For example; say you are hiring a children’s magician for a birthday party. In New England, the rough booking fees range between $275 and $500 for an hour long show, with the ability to have add-ons like balloon animals, teach-a-trick, or magic goody bags. If you’re getting offers at $100 or even Less! you should seriously consider what you’re getting. Watch videos, call past clients, check the quality of their website, marketing materials, etc.. Do your homework! You wouldn’t by 100 pairs of socks for $1.00 would you?

 

Many people spend a considerable expense to have their website built for them. They pay very high prices for contents, designs and, inevitably, its routine maintenance. What if you are very enthusiastic to have a website, but unprepared for such a significant financial expense? Well, blog is the answer. Contrary to the high cost web building, creating a blog can be totally free. In addition to it, you can start a blog in an instant. So, it is not only entirely cost-free but also instantly set-up. Now, take some time to read the following four steps explaining how to start a blog. You can follow each step immediately or after reading completely.

First and foremost, choose a niche you are seriously passionate about. It can be your main interest or creative talent. Writing about what you truly know can be very practical and resourceful. Moreover, if you write something you are very enthusiastic about, it will reflect in your writing. In fact, your readers can notice and may find your blog very interesting. If deciding your niche is still difficult, browsing some blogs on personal interests can inspire you with certain niches. You can visit blogs such as travel blogs, fashion blogs, music blogs, photography blogs or weight loss blogs. These blogs are all showing personal hobbies, interests or passions. Now, find out your niche, and you are ready for the next step.

Second, sign up to a free blogging site. While going through the signing-up process, you will be asked to type in a blog title. Make sure you choose one that is relevant to your blog niche. Once the blog has been created, customize its appearance by choosing a theme relevant to your blog niche as well.

Next, write a blog post. After completing the sign-up and theme customization step, now you have to write your own post. In your post, make sure you develop a specific topic. By elaborating one single topic, your writing will undoubtedly be concise and intact. In fact, it will also encourage your viewers to read the article to the end. Before publishing, make certain that your post title is clearly stated, and it reflects the topic you are writing about.

Finally, build social networking. Since your blog is just a brand new one, you will probably have a very limited numbers of readers. So, to make it visible and well-acknowledged, you need to do social networking. Join some social media sites. You can consider signing up to Twitter, Facebook, LinkedIn and Google+. Search out for more friends and people. Invite them and then share your blog. In building social networking, you are basically making your blog widely known. However, the social sites you join are not merely for posting blog links, they are also useful for maintaining good relationships. This might benefit your blog when it comes to sustaining committed readers.

Instead of spending considerable amount of money for website building, you can just consider creating a blog. Most widely-used blog sites are free; besides, starting a blog is tremendously easy and fast. As long as you are serious and enthusiastic, you can create your own blog without difficulty. Just follow the four initial steps above, and shortly afterwards your blog will be all set.

 

It’s a fashionista’s worst experience, even worse than looking oversize buddy, more degrading than wearing the same dress in another party — it’s the fear of symbolizing looking yesteryear fashion trend model.

Sometimes, fashion trends is considered as fads, are disreputably erratic. The fashion industry players are always on the quest to bring up something “NEW” & “HOT”.

What is Fashion Trend?

Trend is the lead in which something new evolving, mostly leaning, penchant and line of growth. Hence, fashion trend is the latest evolvement of the fashion industry.

What is Fashion Trend Really About?
Your closet can give the answer. If you don’t want to look at it, well.well. this resembles that you are matching your steps with the latest fashion trends. What it’s relation to fashion? People stick rigidly to the rules – okay, maybe not ‘YOU’. You may be one of those who walk their own way and dress as they like. When it comes to the fashion industry, it’s a continuously changing world. Even though some trends are considered as ludicrous and outdated, many other comebacks with innovative ideas.

Pace and Re-emergence of Latest Fashion Trends 

Now its new millennium, but most of fashion things like the pegged pant legs, jelly bracelets, and finally the denim jeans, seem to be returning in trends again. It comes out that the latest fashion trends are simply have nothing new at all. Almost everything re-emerged in fashion trend. You can virtually find torn jeans in every clothing retail store.

Who Decides What’s ‘Hot’ and ‘Not’ in Fashion Trends

There is no existence of specific group who declares what is hot fashion trend or not. In fact, the fashion designers and consumers who buys-out the fashion merchandise make their judgment and throw several opinions out there and observe what is grabbed.

Basically, ‘WE’, the consumer decide which merchandise is hot by making our minds what to purchase and wear.

The Fashion Trend Cycle

First part of the cycle, where the trend is highly hunted immediately after seeing that great fashionable hat, dress or shoe on the runway, red carpet or music video. Next, comes the emulation phase, where everyone wants a piece of the trend. Only big shots, celebrities and fashion industry players have approach to latest fashion right off the runway, which yet not showed up in retail stores.

During second phase, this newbie will appear in news papers, fashion magazines, TV and internet. At last, the trend will be soaked in the market, commonly at bit lower cost.

In the second phase new merchandise is available in bit expensive designer collections. It is only the third phase, where the merchandise is available to the mass market at affordable cost for most buyers.

The major part of over all mass will purchase it somewhere between second and third phase.

Before two or three decades it might have taken a some rears to make it from runway to mass market, however, nowadays producers have put the fashion cycle into rapid speed. Now, a hot trend often makes it appearance in low cost or discount retail store in as little as a few days or months.

In & Out of Fashion Trend

Reasonably priced fashionable clothing is a double-edged sword that make possible to buy fashionable looks at real-life budgets, at the same time leads to abolish the trend rapidly. However, when the market is completely saturated with a same monotonous trend it loses its appeal.

So how we can assume that how long a fashion trend will last? Let us find out:

Generally, most fashion trends last nearly one year, but some trends, usually the acceptable, last much longer. It is considered that normally fashion trends re-emerge nearly every twenty years. Hence, the minis skirts of the 80s are back in trends again.

The key to assume that how long a trend will last depends on from when you bought the collection. If you bought when the knock-off or discounts are going at retail store, then the count for the trend last not more one or two seasons. Fashion industry normally dumps together two seasons together, Spring and Summer, Fall and Winter, which provides you about six months to wear before it seems looks outdated.

In fact it is not specified that how long a fashion trend will last, you can put money on the just fads such as jeans, Uggs, hats etc… It doesn’t signify that you might not get fun in purchasing them. They are the evergreen items you would like to purchase any time.

Purchasing power can keep a trend on oxygen. In some cases people love particular trends so much they wouldn’t let it die.

The safeguard against rapidly changing fashion trends is to have a clothing line stocked with more traditional looks: T-shirts, jeans, and black dresses.